In 2014, she created an Evernote consulting business under her agency, helping businesses develop workflows. 'I'm always prefacing to people, 'I promise you, I don't even know if they're public, I don't have any stock.' People just don't know what Evernote, but also what productivity, can do for a person.' 'My girlfriends used to say, 'We've got to get you out. That started her love affair with Evernote. The Newark, New Jersey resident didn't have the money to pay for fancy CRM or task management tools, so she turned to Evernote and found that the platform's flexibility fit her every need. Lindsey Holmes discovered Evernote shortly after launching her social media marketing firm, Usable Tech Co, back in 2007. The look-up functions are a massive time-saver when you're working with large tables of data. Norton's go-to tip is to choose an Excel look-up function and 'make it your best friend.' The three look-up functions - VLOOKUP, XLOOKUP and INDEX MATCH - are formulas that help you look up certain values and return corresponding values in a different row or array. The TikTok and Instagram videos help with marketing, but mostly she wants the short videos to help people. Her income mainly comes from passive course sales, but she also does corporate training and spreadsheet creation. She became Miss Excel full-time in February 2021 and now lives as a 'digital nomad,' running her business from different places around the country. Companies and individuals started reaching out expressing interest in a course, so she built one and started selling it in November 2020. By her fourth video, she was getting 100,000 views. A vision of the Excel screen with the left-right function paired with Drake's 'Toosie Slide' popped into her head. Norton, like Matthews, took her passion for Excel to the next level during the early era of the pandemic. 'When you put in a ton of data, and are like, 'I don't understand what it means,' you can punch a few buttons and it just tells a story.' A recent video highlighting Excel's autofit feature to 'The Assignment' by Tay Money garnered 5 million Get ready to impress the whole team with this one 🔥 #theassignment #selfimprovement #todayilearned #excel #learnhow Her almost 991,000 combined TikTok and Instagram followers eat it up. The 28-year-old posts Excel hacks while dancing, using popular TikTok sounds to boot. Kat Norton, also known as Miss Excel, is one of a (most likely) very small number of people who can have a dance party to Microsoft Excel tips. Her favorite Notion tip: Take advantage of Notion's 'Favorites' button so you can easily find the pages you use the most. She's constantly looking for other cool and weird ways to use the platform, and to help others embrace it too. Matthews likes to think of Notion as a 'possibility tool' rather than a 'productivity tool' because of the many forms Notion can take. She also helps publish The Notionette, a digital zine with contributions from 'cool Notion babes from around the world.' Matthews mainly reaches her audience on Twitter, where she offers thoughts on Notion and gathers inspiration for new templates. 'I'm a 25-year-old Black woman, I love pop culture, I'm not super productivity-obsessed.' 'There weren't a lot of people that I could properly relate to,' Matthews said. the notion bar: notion tips, templates + vibez🥂 October 19, 2021 'Notion allows me to use both parts of myself.'ĭo you spend hours choosing the cover image for a new dashboard, or are you normal? 👀 'I've definitely been the person that's always organized, but at the same time, I'm very creative,' Matthews said. The Notion consultant found her way to her current job during the boredom of early pandemic. Frances Odera Matthews (Notion)įrances Odera Matthews, based in York in the U.K., previously worked across a wide array of industries and roles: ecommerce, hospitality, project management, communications. They're independently building careers and followings off of them.

The productivity app influencers Protocol spoke to are not getting paid on an ongoing basis by the apps they promote. Notion in particular has a huge influencer family, with #notion gaining millions of views on TikTok. They're a powerful part of these apps' ecosystems, drawing users to the platform and offering helpful tips and tricks. Within the realm of productivity influencing, there's a surprising sect: Creators who center their content around a specific productivity app. A significant portion of these creators are productivity gurus, advising their followers on how they organize their lives. We're accustomed to the scores of comedy TikTokers, beauty YouTubers and lifestyle Instagram influencers gracing our feeds.

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